The Pricing Workshop
THE HANDMADE SELLER'S GUIDE TO PROFITABLE PRICING WITH CONFIDENCE
Tired of feeling like the handmade marketplace is a race to the bottom?
We get it. Pricing your handmade work is hard. The latest formula suggested by some expert “guru” gives you a price that's like five times what you’re currently charging.
On the other hand, tons of competing shops seem to be charging way less than you. How the heck do you put a price tag on your time & talents?!
You are committed to creating a real, sustainable business out of your skills. You want this to be your livelihood. And that means this business must be profitable. It’s just not negotiable.
And profitability all begins with your prices. In order for your business to thrive over the long-term, you must have a profitable pricing strategy in place. So how do you get there?
Think about your current pricing strategy.
...do you actually have one? Maybe it involves some crazy, unrealistic formula that quickly frustrates you.
Or maybe you surf competing shops and set your prices a couple bucks lower.
Maybe you just take a shot in the dark or price it at whatever seems reasonable today.
Do you know if your prices are helping you build a business that can support you for the long-term?
Are you making enough in profit to pay yourself? Or meet your goals? Or grow your biz?
Be honest with yourself. Do you have that wiggling suspicion that your time and energy are worth more than what you’re charging?
Your skills are amazing. Your goods are stellar. But if your prices stink, you’re working super hard for nothing. You’re building a business that will fail over the long-term.
Feeling 100% confident about your prices means...
- Actually being able to meet your financial goals, both on a business and personal level
- Doing less work for the same amount of money (or more!)
- Being able to talk about what you do with pride, instead of defensiveness
- Knowing what sets your goods apart from the competition and not feeling pressured to compete on price
- Knowing that every sale you make is positively contributing to your bottom line and moving you toward your dreams
- Not feeling drained, burnt out, or resentful when you make sales
- Building a sustainable, profitable business that will truly support you, financially, creatively, and emotionally
Enter Janet + Danielle: We can help you!
We’ve seen too many women dedicate their dreams and time to building a profitable handmade business, only to close down shop a year or two later because they were bleeding money. We want to help more handmade sellers craft sustainable pricing strategies so they can build businesses that support them.
That’s why we’ve joined forces to create The Pricing Workshop. We’re combining our years of experience as makers and businesswomen, our individual strengths and education, and our time working with so many other handmade sellers to create this truly unique perspective on all things pricing.
the ART and SCIENCE of handmade pricing
The Pricing Workshop dives into both the art and science of pricing handmade goods. First we’ve got Janet, the accountant behind Paper + Spark, explaining the numbers side of things. Janet covers:
Figuring out your product costs
How to cover your overall business expenses in your pricing strategy
Building in the ability to pay yourself
Ensuring a profit margin that allows you to re-invest in your biz
Using a flexible pricing formula and how to tweak it for your needs
How underpricing leads to working harder for less money
How to set prices to achieve your big picture goals
But we know a truly successful pricing strategy is so much more than just numbers and equations. This ain't no cookie cutter approach to pricing that drops a formula on you and then leaves. That’s why we’ve got Danielle, handmade pro, artist, and founder of the Merriweather Council, walking you through the art of pricing. Danielle discusses:
Building confidence in your prices
The importance of perceived value
Price point strategies
Charging your true worth as an artist
Standing out by focusing on benefits over features
Knowing when it's time to raise prices (and how to do it with ease)
Steps to take to support the prices you need to be charging
What students are saying...
"I completed this workshop and I found it to be the most helpful information in terms of trying to figure out pricing. There are so many pricing formulas on Pinterest but this workshop really provides a lot more information about pricing that those blogs do not provide. I had lots of "ah ha" moments when completing the modules. Janet breaks it down in easy chunks and gave the details I had been missing."
"It was amazing to work through The Pricing Workshop. I have changed my whole approach to pricing."
What's included in The Pricing Workshop?
TPW includes over 16 lessons covering handmade pricing from both an "art" and "science" perspective. It's presented half by Janet, an accountant and numbers nerd, and half by Danielle, an embroidery artist and handmade expert.
When you're done with this course, you'll have a solid pricing strategy that you feel confident about. You'll know how to set profitable prices for each item you create and how to actually drive sales for that price.
The lessons consist of a healthy mix of video and text, along with printable worksheets and summaries to help you work through the material. Videos include closed captions.
The Pricing Workshop is a self-paced course, and enrollment grants you lifetime access. Learn more on our FAQ page here.
The Pricing Workshop is normally $249, but we're offering $100 off this course exclusively for Cyber Week Series subscribers for the next one hour! No coupon code needed. Just click the link to take advantage of this awesome savings.
After completing the Pricing Workshop...
- You'll have a truly well-rounded pricing strategy, with a deep understanding of your product costs and business costs.
- You'll have a connected plan for how your product pricing allows you to meet your overall business goals.
- You'll know the qualitative changes you need to make to actually support those prices and still make sales.
- You'll know when it's time to raise prices and how to do it with ease.
- You'll feel *joy* with every sale since you're valuing your time and honoring your worth.
- You'll be confidently on the path to building a profitable, sustainable business that wil support you for years to come.
- Pricing your goods will be an easy process with a known, strategic system...NOT something you constantly stress about!
Stop leaving money on the table and start making a profit.
About Janet
Janet is a Certified Public Accountant and the founder of Paper + Spark. In 2011, she started selling handcrafted jewelry on Etsy as a creative outlet from her job in corporate accounting. The winding path of entepreneurship eventually led her to combine her love of numbers and craft via Paper + Spark. She creates bookkeeping templates and educational resources that empower makers and creatives with the knowledge necessary to confidently handle the financial side of running a profitable shop.
About Danielle
Danielle is a maker and craft business consultant with experience selling handmade work online for 7+ years. Danielle works with handmade business owners who want to optimize their marketing and leverage their talent to turn their craft tendencies into profits, as well as build better brands and businesses. On the Merriweather Council Blog, Danielle writes to inspire and support makers in business and share insights from her experiences and observations. She believes that a creative life is a happy life and works to empower creatives to share their work with confidence.
We've joined forces to create The Pricing Workshop to guide you through pricing for your worth, getting rid of the doubt, and achieving your goals. Together, it is our purpose to help more women build profitable, sustainable handmade businesses. We are here to help you to build the empire of your dreams, and that starts with a solid pricing strategy. So let's do this!
We are both passionate about helping more handmade business owners succeed.
Praise for:
"Janet from Paper + Spark has been a lifesaver for me! Not only have her spreadsheets made my life so much easier, she has been extremely helpful when I was having trouble understanding how to use them. Awesome products, awesome company & awesome owner! I'll forever be a customer! " - Ashley, A&A Custom Crafts
"I cannot say enough good things about Paper + Spark. I came into the small business world knowing very little about the financial/bookkeeping end of things. I had taken some classes through my local small business center but just could not wrap my head around all the terminology and how it fit with the unique scenarios of a handmade business. I was really struggling. I am so thankful I ran across a recommendation for Paper + Spark in a Facebook business-related group. I truly do not know where I would be right now if I had not found Paper + Spark." - Shannon, Polka Dots & Snails
"I am beyond thankful I read about Janet and her Paper + Spark spreadsheets on Facebook. They are PERFECT for my small handmade business. Not only did she provide me with the product I was looking for, but also the help I needed through that first year when questions came up in her private FB group. Now I am the one recommending Paper + Spark to all the handmade business owners on Facebook!" - Elizabeth, Libby Ann Quilts
Praise for:
"Danielle's advice is consistent and comes from her own experience as a shop owner. She knows, because she's been there!" - Deanna
"What I appreciate most about Danielle is her level of integrity. She genuinely cares about her students and delivers on anything she says she is going to do. Danielle keeps up with the pace. She doesn't waste my time with fluff or filler. She's pretty much the bees knees and the only biz mentor I need to keep my business healthy." - Mae
"I consider The Merriweather Council one of the most important tools in my business. Not only does Danielle breakdown the fundamentals of selling handmade in a way that's easy to understand and implement, but she's also a constant encourager and confidence booster. The resources that Danielle has provided have helped to increase sales, gain exposure, and make decision-making easier and faster. I often refer to my shop BD (before Danielle) and AD (after Danielle). AD is where you want to be! Her content is accurate, precise, and actionable. And she has a genuine interest in her students succeeding and reaching their goals. I wouldn't trust anyone with my business that hasn't been there themselves. Danielle's experience as a successful handmade business owner is invaluable and something that you don't find everywhere." - Kim
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