...do you actually have one? Maybe it involves some crazy, unrealistic formula that quickly frustrates you.
Or maybe you surf competing shops and set your prices a couple bucks lower.
Maybe you just take a shot in the dark or price it at whatever you feel seems reasonable today.
Do you know if your prices are helping you build a business that can support you for the long-term?
Have you paid yourself this year? Or re-invested it all back into the business?
Be honest with yourself. Do you have that wiggling suspicion that your time and energy are worth more than what you’re charging?
Your skills are amazing. Your goods are stellar. But if your prices stink, you’re working super hard for nothing. You’re building a business that will fail over the long-term.
We’ve seen too many women dedicate their dreams and precious time to building a business, only to close down shop a year or two later because they were bleeding money. We want to help more handmade sellers craft sustainable pricing strategies so they can build businesses that support them.
That’s why we’ve joined forces to create The Pricing Workshop. We’re combining our years of experience as makers and businesswomen, our individual strengths and education, and our time working with other handmade sellers to create this truly unique perspective on all things pricing.
"Janet's approach in the beginning made me really sit down and go through my numbers in a way that helped me define my goals more specifically than I ever had before…The workshop helped me figure out what “full time income” vs “part time income” vs “side hustle spending money” would each require in terms of inventory, product offerings, and pricing strategies. As an artist making original paintings the handmade Etsy niche doesn’t always seem to apply to me. But in this course, I was pleasantly surprised that it all still felt relevant and applicable. I was able to do all the exercises and thought the examples provided nicely captured a range of product types so it wasn’t hard to “translate” to my own situation."
"I completed The Pricing Workshop and I found it to be the most helpful information in terms of trying to figure out pricing. There are so many pricing formulas on Pinterest but this workshop really provides a lot more information about pricing that those blogs do not provide. I had lots of "ah ha" moments when completeing the modules. They break it down in easy chunks and give the details I had been missing."
The Pricing Workshop dives into both the art and science of pricing handmade goods. A well-balance, sustainable pricing strategy must consider both.
First we’ve got Janet, the accountant behind Paper + Spark, explaining the numbers side of things. Janet covers:
We know a truly successful pricing strategy is so much more than just numbers and equations. This ain't no cookie cutter approach to pricing that drops a formula on you and then leaves. That’s why we’ve got Danielle, embroidery artist and founder of the Merriweather Council, walking you through the art of pricing. Danielle discusses:
Got questions? Learn more on our FAQ page here.
The Pricing Workshop is open for enrollment only for:
Janet is a Certified Public Accountant and the owner of Paper + Spark. In 2011, she started selling handcrafted jewelry on Etsy as a creative outlet from a soul-sucking job in corporate accounting. The winding path of entepreneurship connected her with other makers struggling with their finances. She combined her love of numbers and all things handmade in 2014 when she founded Paper + Spark. P+S is now the go-to resource for educational content, financial tools, and spreadsheet templates for makers. Janet's goal is to help creative entrepreneurs become more confident and less confused about the financial side of running their business.
Danielle is a maker and craft business 'biz bestie' who loves iced americanos and pop music. Through her work at The Merriweather Council, Danielle teaches creative people how to turn their crafty tendencies into profits. On her blog and podcast, Danielle aims to inspire and support makers in business and share insights from her 8+ of experience selling handmade work online and working with hundreds of students to do the same. At the Merriweather Council, we believe in celebrating the reality of gainful self-employment through craft and wants to help more artists and crafters share their work with more confidence.
We've joined forces to create The Pricing Workshop to guide you through pricing for your worth, getting rid of the doubt, and achieving your goals. Together, it is our purpose to help more women build profitable, sustainable handmade businesses. We are here to help you to build the empire of your dreams, and that starts with a solid pricing strategy. So let's do this!
"Janet from Paper + Spark has been a lifesaver for me! Not only have her spreadsheets made my life so much easier, she has been extremely helpful when I was having trouble understanding how to use them. Awesome products, awesome company & awesome owner! I'll forever be a customer! " - Ashley, A&A Custom Crafts
"I cannot say enough good things about Paper + Spark. I came into the small business world knowing very little about the financial/bookkeeping end of things. I had taken some classes through my local small business center but just could not wrap my head around all the terminology and how it fit with the unique scenarios of a handmade business. I was really struggling. I am so thankful I ran across a recommendation for Paper + Spark in a Facebook business-related group. I truly do not know where I would be right now if I had not found Paper + Spark." - Shannon, Polka Dots & Snails
"I am beyond thankful I read about Janet and her Paper + Spark spreadsheets on Facebook. They are PERFECT for my small handmade business. Not only did she provide me with the product I was looking for, but also the help I needed through that first year when questions came up in her private FB group. Now I am the one recommending Paper + Spark to all the handmade business owners on Facebook!" - Elizabeth, Libby Ann Quilts
"Danielle's advice is consistent and comes from her own experience as a shop owner. She knows, because she's been there!" - Deanna
"What I appreciate most about Danielle is her level of integrity. She genuinely cares about her students and delivers on anything she says she is going to do. Danielle keeps up with the pace. She doesn't waste my time with fluff or filler. She's pretty much the bees knees and the only biz mentor I need to keep my business healthy." - Mae
"I consider The Merriweather Council one of the most important tools in my business. Not only does Danielle breakdown the fundamentals of selling handmade in a way that's easy to understand and implement, but she's also a constant encourager and confidence booster. The resources that Danielle has provided have helped to increase sales, gain exposure, and make decision-making easier and faster. I often refer to my shop BD (before Danielle) and AD (after Danielle). AD is where you want to be! Her content is accurate, precise, and actionable. And she has a genuine interest in her students succeeding and reaching their goals. I wouldn't trust anyone with my business that hasn't been there themselves. Danielle's experience as a successful handmade business owner is invaluable and something that you don't find everywhere." - Kim