With Janet LeBlanc from Paper + Spark ®
You may have started with a "build it and they will come" mentality. I get it - everyone promises that dream of digital products equaling *passive income*...but that's a pipe dream.
Building a profitable, sustainable digital product business takes strategy & effort.
You still need to:
→ Attract & build an audience of ideal customers
→ Continuously drive traffic to your products, ideally via methods that don't require you to be constantly creating content
→ Optimize your shop & your marketing messaging to convert browsers into buyers
→ Set up systems that allow all this stuff to happen while you're sleeping (there's the dream!)
AND THE GOOD NEWS IS - YOU DON'T HAVE TO DO IT ALONE!
If you're already selling digital products, you likely have what to takes to build your dream business.
What you may be lacking is the direction, knowledge, strategies, and discipline to get there quickly and with less flail.
Enter the Digital Product Accelerator - with my support, proven strategies & experiences, and an intimate accountability group, we'll spend 10 weeks together accelerating your shop growth.
Together, we'll build out systems that help you get more eyeballs on your digital products, grow your email list and socials, sell via automations, and hit your financial & life goals.
Back to that dream - Imagine turning your digital product shop into a source of consistent 4 or even 5 figure sales every month. Not only that, but also...
This comprehensive program will take place over 10 weeks, with 8 weeks of learning and two learning/catch-up weeks sprinkled in.
Each week, I'll be teaching you one area that is vital to the success of running your profitable + sustainable digital product business.
I'm sharing the most important topics & strategies that will make the quickest & biggest impact on your sales, traffic, customer satisfaction, and sanity.
It's alllll the marketing theory, tech tools, evergreen sales methods, and much more that I've worked diligently over the past decade running Paper + Spark to employ as a solo-preneur. (Not to mention things I've invested tens of thousands of dollars to learn & implement myself!)
And of course, this knowledge will be sprinkled in with all the mistakes, oopsies and lessons I've learned the hard way - so you can zoom right past those road blocks yourself!
I'm giving you the comprehensive roadmap. Here's what each week will focus on 👇
Think through your customer journey & your product suite. Explore product ideation & learn how to deliver a stellar customer experience and earn repeat buyers.
Walk through my unique financial goal-setting mapping process. Create a roadmap that allows you to get specific on what benchmarks you need to hit in order to pay yourself what you want.
You don't have to become a full-time blogger to sell your digital products. Utilize my cornerstone blogging strategy to get organic SEO, Pinterest, and social traffic to your products.
Learn all the best ways to maximize your email marketing strategies for digital products. Build your list, create strategic lead magnets, set up all the automations and continue to drive sales on auto-pilot.
Dive into marketing strategies like DM automations, affiliate programs, leveraging other people's audiences, SEO research, and more to continue to boost your traffic.
Increase your average order value and learn how to pros utilize funnels & FOMO with tripwires, deadlines, order bumps, one-click upsells, limited time offers, and more. We'll talk both tech and strategy!
Learn about the methods & systems behind successfully launching a new offer. We'll compare the open/close door method, the evergreen FOMO funnel, and a traditional e-comm shop.
Once you get everything else optimized, it's time to pour fuel on the fire by trying out paid ads. Learn all the ways you can utilize ads to get more eyeballs on your products and how to optimize your ads for success.
I already know you don't have the time. ⏳ I don't have a lot either! That's why I'm offering two catch up weeks, lifetime access to video replays, and asynchronous support via voice & text chat on Telegram. You'll get the guidance you need without having to dedicate hours to live calls.
Exact dates will be announced, but the plan is to host each week's session via a live Zoom call every week for 10 weeks.
Here's how the Accelerator will work & content will be offered:
Every resource, link, and tech tool you may need for your biz in one master list
Every week's topic will be supplemented with a Google Doc with notes & bullet points
A spiral-bound content planner calendar to help you map out your promos & marketing
Plus lifetime access to our live call recordings, our Telegram group chat transcript, and any text or voice messages in our one-on-one Telegram!
I started Paper + Spark back in 2014 with the launch of the Etsy Seller Spreadsheet. Since then, I've sold over 20,000 digital products - everything from ebooks to spreadsheets to printables to courses to coaching.
After a decade selling over $2.5 million in digital products and learning every lesson along the way, I am ready to teach everything I know to a select group of budding digital product entrepreneurs.
It's important to note, I'm also a mom and my business supports my family of 4. So work-life balance and selectively, strategically building a business and a coaching program that supports that balance is important to me.
I am truly a business strategy nerd and I can't wait to share this with our first cohort of entrepreneurs!
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